About Us

Nice Guys You Can Trust

At Nice Guys Appliance, we believe that every home deserves the best in comfort and convenience. Our selection of top-tier appliances ensures that your daily routines are supported by reliable & efficient technology. From state-of-the-art refrigerators to versatile ovens (both gas and electric), along with high-efficiency washers/dryers and dishwashers, we offer a range of products that integrate effortlessly into your daily life, enhancing both functionality and style. Experience exceptional customer service, expert advice, and competitive pricing with Nice Guys Appliance — Your Comfort, Our Commitment

From humble beginnings in 2019 starting out of a garage to establishing Nice Guys Appliance in 2021 as a true competitor in the appliance industry. Then our journey began in Elizabeth, where we inaugurated our flagship store. Thanks to the unwavering support of our loyal customers, we have since expanded our operations to a second, fully operational store in East Brunswick. Our mission is to furnish our customers with cutting-edge appliances that seamlessly integrate into their daily routines, all while offering the unbeatable “Nice Guy” Price.

Thassio: With over a decade of expertise in the appliance industry, Thassio is a certified technician specializing in repairs and installations. As a Marine Veteran, he brings a disciplined work ethic and unwavering dedication to our enterprise.

Ed: An engineer educated at NJIT, Ed excels in sales and corporate leadership. His profound understanding of corporate dynamics ensures the seamless operation of our business.

Thales: Overseeing all wholesaling and daily delivery operations, Thales guarantees that our products are delivered promptly and in impeccable condition.

At Nice Guys Appliance, we are certified technicians devoted to providing superior repair and installation services. We take immense pride in offering the “Nice Guy” Price, which surpasses all major retail prices, ensuring our customers receive the utmost value for their investment. Always ask for the “Nice Guy” Price.

We are proud to serve Central and North New Jersey, as well as the surrounding areas.

Thank you for choosing Nice Guys Appliance. We eagerly anticipate the opportunity to serve you!